The 2022 Superbowl Commercial Index after One Year

Thesis: Companies that have superbowl commercials are successful enough to afford superbowl commercials, and a superbowl commercial will in turn generate more success, guaranteed.

Exercise: Examining my potential one-year ROI be if I invested $100 in a company everytime it aired a superbowl commercial in 2022. SPOILER ALERT: I would have lost $848 off an initial investment of $4500.

Why: "... I'm never wrong about this stuff, never" - Larry David

Tid-Bits: Analyst commentary is provided by me, yours truly, Lawrence Liu. I originally intended to provide commentary about the company like they do in WSJ, but realized I was wholly unqualified and ended up writing my initial thoughts after re-watching each commercial.

Other Tid-Bits: The commercials are ordered in alphabetical order-ish. The cumulative return amount is the combined return of all commercials including and prior to the pane you are on.

Disclaimer: This project was made for fun in my free time and not meant to be taken seriously.

Cumulative Return: